The Invisible Barrier: Why Desire and Knowledge Aren’t Enough for Athletic Success

Nabil Murad
4 min readMay 4, 2024

For many athletes, the comfort of their current routine, the safety of “good enough,” outweighs the dangerous leap into the demands of excellence.

In competitive sports, it’s not uncommon to encounter athletes teeming with desire and equipped with all the necessary knowledge to succeed.

They have the blueprint for success, the roadmap drawn out by coaches who’ve imparted every essential skill and strategy. And the support of the coach, parents and organisation throughout their development.

Yet, so often, these same athletes falter on the path to greatness, not for lack of talent or opportunity, but because they fail to ignite the true driving force behind enduring success: a profound, emotional commitment.

The Knowledge-Desire Paradox

Imagine an athlete who dreams of going pro.

They possess not just the talent, but also a detailed training regimen and nutritional plan outlined by their coach. They know what it takes to reach the pinnacle of their sport.

Yet, day after day, their potential remains just that — potential, unfulfilled.

They cut corners in training, skip sessions, and treat practice with a disheartening nonchalance.

The problem isn’t a lack of desire or knowledge.

They want to succeed; they know how to succeed. The issue is that a significant emotional event or realisation hasn’t catalysed their motivation.

For many, the comfort of their current routine, the safety of “good enough,” outweighs the dangerous leap into the demands of excellence.

Emotional Catalysts: Turning Points in Athletic Careers

In the world of behaviour change, it’s often not the gradual realisation but a jolting event that spurs action.

Consider the smoker who quits only after a heart attack — the threat of death ignites an urgency that previous abstract knowledge about health risks never did.

In sports, this emotional catalyst might not be a matter of life and death but a moment of profound disappointment or a realisation that time is running out.

Legendary athletes often have turning points that become the lore of their careers.

Michael Jordan was cut from his high school basketball team, a blow to his ego that fueled his legendary work ethic.

Conor McGregor, once a recipient of social welfare, faced a stark choice between prevailing in his sport or returning to a life of unremarkable hardship.

These moments served as emotional accelerants that transformed routine desire and passive knowledge into relentless pursuit.

Breaking Down Goals: The Two-Minute Rule

James Clear, in his book Atomic Habits, suggests the “Two-Minute Rule” to break habits down into the most manageable steps.

The idea is to make starting so easy that it’s harder not to do it than to do it. This can be a practical approach for athletes who struggle with maintaining consistent effort.

By simplifying tasks, the initial resistance is minimised, making it easier to maintain a routine that builds over time into significant achievements.

However, while useful, this method alone may not be enough.

The spark that turns sporadic effort into sustained action often needs to be more emotionally charged.

Creating Emotional Significance in Everyday Practice

Coaches can play a pivotal role in helping athletes find their emotional catalyst.

This isn’t about manufacturing crisis but about helping athletes connect deeply with their goals and the consequences of their actions.

Here are a few strategies:

Reflective Conversations

Engage in one-on-one discussions that encourage athletes to reflect on their goals and the legacy they want to leave.

This can help athletes connect their daily actions with their larger life ambitions and overall purpose.

High-Stakes Simulations

Create practice scenarios that mimic the pressure and intensity of major competitions.

This can help athletes appreciate the urgency and importance of performing under pressure.

Peer Accountability

Foster an environment where teammates hold each other accountable, not just for performance but for the effort and commitment shown in practice.

Peer influence can be a powerful motivator.

Celebrating Small Wins

Recognise and celebrate milestones that are meaningful to your athletes.

This can help build a positive association with hard work and incremental progress.

Journey to Excellence

For young athletes, the journey to excellence is fraught with the temptation to settle for less.

Coaches and mentors need to help them find that emotional lever that will propel their desire and knowledge into consistent action.

It’s not just about wanting something or knowing how to achieve it; it’s about connecting to a deeper emotional drive that makes the pursuit inevitable and the effort non-negotiable.

In this complex interplay of mind and heart, lies the true battleground for athletic greatness.

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Nabil Murad

Full time professional youth basketball with an avid interest in meta-learning. Passionate about youth development, behavioural psychology and storytelling